skip to content
Virtual social identity and consumer behavior Preview this item
ClosePreview this item
Checking...

Virtual social identity and consumer behavior

Author: Natalie T Wood; Michael R Solomon
Publisher: Armonk, N.Y. : M.E. Sharpe : Society for Consumer Psychology, ©2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Virtual social identity and consumer behavior.
Armonk, N.Y. : M.E. Sharpe : Society for Consumer Psychology, ©2009
(DLC) 2008053550
(OCoLC)298324260
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Natalie T Wood; Michael R Solomon
ISBN: 9780765626493 0765626497 1282554840 9781282554849 9781317452577 1317452577
OCLC Number: 608692409
Language Note: English.
Description: 1 online resource (xv, 230 pages) : illustrations
Contents: I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior --
For a better exploration of metaverses as consumer experiences / Leila El Kamel --
Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch --
I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten --
Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling [and others] --
Personalized avatar : a new way to improve communication and e-service / David Crete [and others] --
The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy --
Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman --
Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar --
Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias --
Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn [and others] --
Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.
Responsibility: Natalie T. Wood and Michael R. Solomon, editors.

Abstract:

Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/608692409> # Virtual social identity and consumer behavior
    a schema:Book, schema:MediaObject, schema:CreativeWork ;
    library:oclcnum "608692409" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/851242446#Place/armonk_n_y> ; # Armonk, N.Y.
    rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://ebookcentral.proquest.com/lib/unt/detail.action?docID=1899931";'" ;
    rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://images.contentreserve.com/ImageType-100/3051-1/{076069CE-DF1A-48FD-BEEB-48D8C936BF14}Img100.jpg'" ;
    schema:about <http://dewey.info/class/306.3/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/851242446#Topic/political_science_public_policy_cultural_policy> ; # POLITICAL SCIENCE--Public Policy--Cultural Policy
    schema:about <http://experiment.worldcat.org/entity/work/data/851242446#Topic/social_science_anthropology_cultural> ; # SOCIAL SCIENCE--Anthropology--Cultural
    schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
    schema:about <http://experiment.worldcat.org/entity/work/data/851242446#Topic/social_science_popular_culture> ; # SOCIAL SCIENCE--Popular Culture
    schema:about <http://id.worldcat.org/fast/1167688> ; # Virtual reality
    schema:about <http://id.worldcat.org/fast/948442> ; # Group identity
    schema:bookFormat schema:EBook ;
    schema:contributor <http://viaf.org/viaf/31477945> ; # Natalie T. Wood
    schema:contributor <http://viaf.org/viaf/100295228> ; # Michael R. Solomon
    schema:copyrightYear "2009" ;
    schema:datePublished "2009" ;
    schema:description "How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments."@en ;
    schema:description "I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling [and others] -- Personalized avatar : a new way to improve communication and e-service / David Crete [and others] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn [and others] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/851242446> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/298324260> ;
    schema:name "Virtual social identity and consumer behavior"@en ;
    schema:productID "608692409" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/608692409#PublicationEvent/armonk_n_y_m_e_sharpe_society_for_consumer_psychology_2009> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/851242446#Agent/society_for_consumer_psychology> ; # Society for Consumer Psychology
    schema:publisher <http://experiment.worldcat.org/entity/work/data/851242446#Agent/m_e_sharpe> ; # M.E. Sharpe
    schema:url <http://0-search.ebscohost.com.librarycatalog.vts.edu/login.aspx?direct=true&scope=site&db=nlebk&AN=316411> ;
    schema:url <http://www.myilibrary.com?id=255484> ;
    schema:url <https://ebookcentral.proquest.com/lib/uvic/detail.action?docID=1899931> ;
    schema:url <https://www.overdrive.com/search?q=076069CE-DF1A-48FD-BEEB-48D8C936BF14> ;
    schema:url <http://www.myilibrary.com?id=255484&ref=toc> ;
    schema:url <http://ebookcentral.proquest.com/lib/gprc-ebooks/detail.action?docID=1899931> ;
    schema:url <http://belhaven.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=316411> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=316411> ;
    schema:url <http://ebookcentral.proquest.com/lib/rdc/detail.action?docID=1899931> ;
    schema:url <https://ebookcentral.proquest.com/lib/ualberta/detail.action?docID=1899931> ;
    schema:url "http://images.contentreserve.com/ImageType-100/3051-1/{076069CE-DF1A-48FD-BEEB-48D8C936BF14}Img100.jpg" ;
    schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=1899931> ;
    schema:url <https://login.lacollegelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=316411> ;
    schema:url <http://site.ebrary.com/lib/concordiaab/Doc?id=10373244> ;
    schema:url <https://ebookcentral.proquest.com/lib/stanford-ebooks/detail.action?docID=1899931> ;
    schema:url <http://site.ebrary.com/lib/rdcollege/Doc?id=10373244> ;
    schema:url <http://gold.worcester.edu/login?url=http://site.ebrary.com/lib/worcesteruniv/Doc?id=10373244> ;
    schema:url <http://ebookcentral.proquest.com/lib/warw/detail.action?docID=1899931> ;
    schema:url <http://ebookcentral.proquest.com/lib/macewan-ebooks/detail.action?docID=1899931> ;
    schema:url <http://www.books24x7.com/marc.asp?bookid=34112> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=316411> ;
    schema:url <http://site.ebrary.com/lib/aunigeria/Doc?id=10373244> ;
    schema:url <http://site.ebrary.com/id/10373244> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=316411> ;
    schema:url <http://site.ebrary.com/lib/macewan/Doc?id=10373244> ;
    schema:url <http://ebookcentral.proquest.com/lib/concordiaab-ebooks/detail.action?docID=1899931> ;
    schema:url "http://ebookcentral.proquest.com/lib/unt/detail.action?docID=1899931";" ;
    schema:url <https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=1899931> ;
    schema:url <http://ezproxy.agpc.talonline.ca:80/login?url=http://site.ebrary.com/lib/gprc/Doc?id=10373244> ;
    schema:workExample <http://worldcat.org/isbn/9781317452577> ;
    schema:workExample <http://worldcat.org/isbn/9781282554849> ;
    schema:workExample <http://worldcat.org/isbn/9780765626493> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/608692409> ;
    .


Related Entities

<http://ebookcentral.proquest.com/lib/concordiaab-ebooks/detail.action?docID=1899931>
    rdfs:comment "from Ebook Central Academic Complete" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://ebookcentral.proquest.com/lib/gprc-ebooks/detail.action?docID=1899931>
    rdfs:comment "from Ebook Central Academic Complete" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://ebookcentral.proquest.com/lib/macewan-ebooks/detail.action?docID=1899931>
    rdfs:comment "from Ebook Central Academic Complete" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://ebookcentral.proquest.com/lib/rdc/detail.action?docID=1899931>
    rdfs:comment "from Ebook Central Academic Complete" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://experiment.worldcat.org/entity/work/data/851242446#Agent/society_for_consumer_psychology> # Society for Consumer Psychology
    a bgn:Agent ;
    schema:name "Society for Consumer Psychology" ;
    .

<http://experiment.worldcat.org/entity/work/data/851242446#Topic/political_science_public_policy_cultural_policy> # POLITICAL SCIENCE--Public Policy--Cultural Policy
    a schema:Intangible ;
    schema:name "POLITICAL SCIENCE--Public Policy--Cultural Policy"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/851242446#Topic/social_science_anthropology_cultural> # SOCIAL SCIENCE--Anthropology--Cultural
    a schema:Intangible ;
    schema:name "SOCIAL SCIENCE--Anthropology--Cultural"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/851242446#Topic/social_science_popular_culture> # SOCIAL SCIENCE--Popular Culture
    a schema:Intangible ;
    schema:name "SOCIAL SCIENCE--Popular Culture"@en ;
    .

<http://ezproxy.agpc.talonline.ca:80/login?url=http://site.ebrary.com/lib/gprc/Doc?id=10373244>
    rdfs:comment "from ebrary Academic Complete" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://id.worldcat.org/fast/1167688> # Virtual reality
    a schema:Intangible ;
    schema:name "Virtual reality"@en ;
    .

<http://id.worldcat.org/fast/876238> # Consumer behavior
    a schema:Intangible ;
    schema:name "Consumer behavior"@en ;
    .

<http://id.worldcat.org/fast/948442> # Group identity
    a schema:Intangible ;
    schema:name "Group identity"@en ;
    .

<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=316411>
    rdfs:comment "from EBSCO Academic Collection" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://site.ebrary.com/lib/aunigeria/Doc?id=10373244>
    rdfs:comment "An electronic book accessible through the World Wide Web; click to view" ;
    .

<http://site.ebrary.com/lib/concordiaab/Doc?id=10373244>
    rdfs:comment "from ebrary Academic Complete" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://site.ebrary.com/lib/macewan/Doc?id=10373244>
    rdfs:comment "from ebrary Academic Complete" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://site.ebrary.com/lib/rdcollege/Doc?id=10373244>
    rdfs:comment "from ebrary Academic Complete" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://viaf.org/viaf/100295228> # Michael R. Solomon
    a schema:Person ;
    schema:familyName "Solomon" ;
    schema:givenName "Michael R." ;
    schema:name "Michael R. Solomon" ;
    .

<http://viaf.org/viaf/31477945> # Natalie T. Wood
    a schema:Person ;
    schema:birthDate "1970" ;
    schema:familyName "Wood" ;
    schema:givenName "Natalie T." ;
    schema:name "Natalie T. Wood" ;
    .

<http://worldcat.org/isbn/9780765626493>
    a schema:ProductModel ;
    schema:isbn "0765626497" ;
    schema:isbn "9780765626493" ;
    .

<http://worldcat.org/isbn/9781282554849>
    a schema:ProductModel ;
    schema:isbn "1282554840" ;
    schema:isbn "9781282554849" ;
    .

<http://worldcat.org/isbn/9781317452577>
    a schema:ProductModel ;
    schema:isbn "1317452577" ;
    schema:isbn "9781317452577" ;
    .

<http://www.worldcat.org/oclc/298324260>
    a schema:CreativeWork ;
    rdfs:label "Virtual social identity and consumer behavior." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/608692409> ; # Virtual social identity and consumer behavior
    .

<https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=1899931>
    rdfs:comment "E-book - Full text from Ebook Central" ;
    .

<https://ebookcentral.proquest.com/lib/stanford-ebooks/detail.action?docID=1899931>
    rdfs:comment "Available to Stanford-affiliated users." ;
    .

<https://ebookcentral.proquest.com/lib/ualberta/detail.action?docID=1899931>
    rdfs:comment "from Ebook Central Academic Complete" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.