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Virtual typography

Author: Matthias Hillner
Publisher: Lausanne, Switzerland : AVA Publishing, ©2009.
Series: Basics typography, 01.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Basics Typography: Virtual Typography addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information - it is also bound by time. The increasing use of moving, v̀irtual' type can help to harmonise this time-based presentation of words on screen.  Read more...
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Document Type: Book
All Authors / Contributors: Matthias Hillner
ISBN: 9782940373994 294037399X
OCLC Number: 310157990
Description: 183 pages : illustrations ; 23 cm.
Contents: From visual poetry to modern typography : Visual poetry ; Dada ; Futurism ; Constructivism ; Bauhaus and De Stijl ; Concrete poetry --
Approaching multimedia : Kinetic typography and motion typography ; Temporal and transitional typography ; Information landscapes ; Novelty value ; The borderline between image and art --
Typography, information and communication : Communicative stages ; The perception of time-based information ; Intelligibility ; Static information and motion graphics ; Towards a definition of virtual typography --
Digital typography : The digital revolution ; Swiss Punk and the Pacific Wave ; New trends in Europe ; Technology and beyond ; The 'cult of the scratchy' ; Multidisciplinary design ; Coded typography --
Typography and the process of reading : Word recognition and Bouma shapes ; Serial and parallel letter recognition ; Saccadic eye movements ; The prospective interpretation of text contents ; Time consciousness ; The dialectics of transition --
The significance of ambiguity : The medium and the message ; Time-based ambiguity ; Ambiguity and memory ; Information overload ; The characteristics of virtual typography ; The virtual and the digital ; In haste there is error.
Series Title: Basics typography, 01.
Responsibility: Matthias Hillner.

Abstract:

Addresses a fundamentally fresh form of typographical communication. This book explores the visual arrangement of words and letters in the context of multimedia. It touches on work from a variety of  Read more...

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"Good contents with historical references ... Clean and sleek look which attracts readers." Sang Yoon, James Madison University, USA. "I use a lot of Basics titles in my teaching and also as set Read more...

 
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