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The visionary package : using packaging to build effective brands

Author: Herbert M Meyers; Richard Gerstman; Palgrave Connect (Online service)
Publisher: Houndmills, Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan, 2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Meyers, Herbert M.
Visionary package.
Houndmills, Basingstoke, Hampshire ; New York, N.Y. : Palgrave Macmillan, 2005
(DLC) 2004057787
(OCoLC)56419215
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Herbert M Meyers; Richard Gerstman; Palgrave Connect (Online service)
ISBN: 9780230286917 0230286917 9781349510245 1349510246
OCLC Number: 681923612
Description: 1 online resource (xiv, 242 pages) : illustrations
Contents: Introduction: What is visionary packaging --
section 1. Packaging, from horseback to hypermarkets: The ubiquitous package ; The evolution of packaging ; The commercial power of packaging --
section 2. The consumer mindset: Package design and the consumer ; Consumer attitudes and concerns ; A broader view ; Emotional purchasing ; The lifestyle influence --
section 3. Connecting the package with the consumer: Shaping up ; The package in the retail store ; Wal-Mart and everyone else --
Packaging as a promotional tool ; The package on the road --
section 4. Trends in visionary packaging: Brand packaging ; The obvious is not always obvious ; The designer as a business partner ; Packaging politics ; Virtual packaging management ; All you need to know --
Section 5. The future of visionary packaging: Package opportunities and challenges ; What's ahead ; The information bubble ; The digital package ; New challenges for marketers and package designers ; On your mark --
get ready --
get set --
GO!
Responsibility: Herbert Meyers and Richard Gerstman.
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Abstract:

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier.  Read more...

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'The Visionary Package will inspire marketers and designers to 'let their imagination soar' to achieve new, unique and visionary concepts in both product development and the packaging of these Read more...

 
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