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| 文件类型： | 书 |
|---|---|
| 所有的著者/提供者： |
Watts Wacker; Jim Taylor; Howard B Means |
| ISBN: | 0066619874 9780066619873 |
| OCLC号码： | 42476766 |
| 注意： | Includes index. |
| 描述： | xiv, 254 p. ; 24 cm. |
| 内容： | The Paradox of the Visionary -- Paradoxes of the Everyday -- The Paradox of Value -- Box 1: The Brand Promise -- The Paradox of Size -- Box 2: What Color Is Your Disaster? -- The Paradox of Time -- The Paradox of Competition -- Box 3: Global Metaphors and Global Brands -- The Paradox of Action -- The Paradox of Leadership -- Box 4: Governance, Patriotism, and Loyalty -- The Paradox of Leisure -- The Serial Future -- The Paradox of Reality. |
| 责任： | Watts Wacker and Jim Taylor with Howard Means. |
| 更多信息： |
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"Watts Wacker's newest book, " The Visionary's Handbook, " contains the thoughts of an undeniably great thinker." -- Edward C. Emma, president and COO, Jockey International, Inc."This book will challenge your most fundamental beliefs about competition, value, time, action, and leadership. Get ready for enlightenment!"-- Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University"Leaders of all kinds of organizations can use this astonishingly insightful conceptual toolbox to create their desired futures while increasing effectiveness in today's multidimensional, multiparadoxical world."-- Gloria Feldt, president, Planned Parenthood Federation of America and Planned Parenthood Action Fund"Just the idea of looking at the creation of your future as a "serial experience, " as is done in "The Visionary's Handbook, " is a breakthrough for business planning andespecially for one's own life. A must read." -- Christopher Forbes, vice chairman, Forbes Inc."Highly original, full of insights, and lots of fun to read."-- Sally Helcesen, author of "The Web of lnclusion" and "The Female Advantage""The authors combine an intellectual thrust with old-fashioned, down home logic. There is a consistent theme within this book that urges you to become part of your own story; the style ensures that you become part of their story." -- David S. Ford, chief executive, Gardner MerchantFood and Management Services""The Visionary's Handbook" grabs readers by the hand and takes off running. The authors don't just expound on the forces that are changing our culture; they offer exercises that can transform readers into forward-thinking provocateurs."- "Fast Company""TheVisionary's Handbook" succeeds in providing an intriguing narrative filled with insightful analysis.- "Business 2.0" 再读一些...
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