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Visual communication : images with messages

Author: Paul Martin Lester
Publisher: Belmont, CA : Thomson Wadsworth, ©2006.
Edition/Format:   Print book : English : 4th edView all editions and formats
Summary:
"In Visual Communication: Images with Messages, Paul Martin Lester compels you to consider why we are impacted by some messages while we forget others. Lester explores the basic idea that the visual messages we remember are the ones that have the greatest power to inform, educate, and persuade us as individuals and as a culture. He then moves to discussions of various media-including graphic design, photography,  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Paul Martin Lester
ISBN: 0534637205 9780534637200
OCLC Number: 59266203
Description: xiii, 450 pages : illustrations (some color) ; 28 cm
Contents: Section 1. How We See --
1. To Sense, To Select, To Perceive --
2. Light --
3. The Eye, the Retina, and the Brain --
Section 2. Why We See --
4. What the Brain Sees: Color, Form, Depth, and Movement --
5. The Sensual and Perceptual Theories of Visual Communication --
Section 3. The Ethics of What We See --
6. Visual Persuasion in Advertising, Public Relations, and Journalism --
7. Images That Injure: Pictorial Stereotypes in the Media --
Section 4. The Media Through Which We See --
8. Typography --
9. Graphic Design --
10. Informational Graphics --
11. Cartoons --
12. Photography --
13. Motion Pictures --
14. Television and Video --
15. Computers --
16. World Wide Web --
17. The More You Know, the More You See.
Responsibility: Paul Martin Lester.
More information:

Abstract:

"In Visual Communication: Images with Messages, Paul Martin Lester compels you to consider why we are impacted by some messages while we forget others. Lester explores the basic idea that the visual messages we remember are the ones that have the greatest power to inform, educate, and persuade us as individuals and as a culture. He then moves to discussions of various media-including graphic design, photography, television, the web, and more- and the visible role they play in our lives. In this new technological age, one cannot afford to know only how to write or to know only how to create an image. Today, we must know how to use and analyze the words and pictures presented in all possible media. This book can help you develop those skills and enter the brave new world of visual communication."--Page 4 of cover.

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