"In Visual Communication: Images with Messages, Paul Martin Lester compels you to consider why we are impacted by some messages while we forget others. Lester explores the basic idea that the visual messages we remember are the ones that have the greatest power to inform, educate, and persuade us as individuals and as a culture. He then moves to discussions of various media-including graphic design, photography, television, the web, and more- and the visible role they play in our lives. In this new technological age, one cannot afford to know only how to write or to know only how to create an image. Today, we must know how to use and analyze the words and pictures presented in all possible media. This book can help you develop those skills and enter the brave new world of visual communication." -- Page 4 of cover.