skip to content
Visual design in action: principles, purposes. Preview this item
ClosePreview this item
Checking...

Visual design in action: principles, purposes.

Author: Ladislav Sutnar
Publisher: [New York], [Hastings House], [1961]
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Sutnar, Ladislav.
Visual design in action.
[New York, Hastings House, 1961]
(OCoLC)593121192
Document Type: Book
All Authors / Contributors: Ladislav Sutnar
OCLC Number: 2938713
Description: 1 volume (unpaged) illustrations (some color) 32 cm
Contents: The new typography's expanding future --
Principles of contemporary information design --
New needs demand new means --
Rejection of the traditional as well as "modernistic" --
Background of contemporary design --
Principles of contemporary information design --
The new typography in the USA --
Future advances in graphic design --
Principles and attributes --
What is visual interest? --
What is visual simplicity? --
What is visual continuity? --
US information design process --
Strength in visual unity: the new concept of the coroporate image --
Slogan-symbols --
Consumer advertising: factual presentations with emotional appeal --
Business paper advertising: hard-hitting ads with simple design elements --
Direct mail: many new design opportunities --
Industrial catalogs: the visual unit design --
Industrial catalogs: the cover designs --
Industrial information system design --
Cataloging for a chain department store --
Public relations: the need for new design --
The need for new technical publications design --
Trade shows: another force of visual selling --
Store display: another force of visual selling --
Point-of-sale design for prestige --
Design for education: toys for children --
Magazine design: new techniques of visualization --
Pictorial books: design for articulation --
Numbers, alphabets and architecture --
Sign and symbol designs: for building exteriors --
Visual direction and identification systems: in building interiors --
Information design: United Nations.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/2938713>
library:oclcnum"2938713"
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:creator
schema:datePublished"1961"
schema:description"The new typography's expanding future -- Principles of contemporary information design -- New needs demand new means -- Rejection of the traditional as well as "modernistic" -- Background of contemporary design -- Principles of contemporary information design -- The new typography in the USA -- Future advances in graphic design -- Principles and attributes -- What is visual interest? -- What is visual simplicity? -- What is visual continuity? -- US information design process -- Strength in visual unity: the new concept of the coroporate image -- Slogan-symbols -- Consumer advertising: factual presentations with emotional appeal -- Business paper advertising: hard-hitting ads with simple design elements -- Direct mail: many new design opportunities -- Industrial catalogs: the visual unit design -- Industrial catalogs: the cover designs -- Industrial information system design -- Cataloging for a chain department store -- Public relations: the need for new design -- The need for new technical publications design -- Trade shows: another force of visual selling -- Store display: another force of visual selling -- Point-of-sale design for prestige -- Design for education: toys for children -- Magazine design: new techniques of visualization -- Pictorial books: design for articulation -- Numbers, alphabets and architecture -- Sign and symbol designs: for building exteriors -- Visual direction and identification systems: in building interiors -- Information design: United Nations."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/206235103>
schema:inLanguage"en"
schema:name"Visual design in action: principles, purposes."@en
schema:publication
schema:publisher
wdrs:describedby

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.