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Visual design in action : principles, purposes.

Author: Ladislav Sutnar
Publisher: [New York : Hastings House, 1961]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
Sutnar, Ladislav.
Visual design in action.
[New York, Hastings House, 1961]
(OCoLC)593121192
Document Type: Book
All Authors / Contributors: Ladislav Sutnar
OCLC Number: 2938713
Description: 1 v. (unpaged) : illus. (part. col.) ; 32 cm.
Contents: The new typography's expanding future --
Principles of contemporary information design --
New needs demand new means --
Rejection of the traditional as well as "modernistic" --
Background of contemporary design --
Principles of contemporary information design --
The new typography in the USA --
Future advances in graphic design --
Principles and attributes --
What is visual interest? --
What is visual simplicity? --
What is visual continuity? --
US information design process --
Strength in visual unity: the new concept of the coroporate image --
Slogan-symbols --
Consumer advertising: factual presentations with emotional appeal --
Business paper advertising: hard-hitting ads with simple design elements --
Direct mail: many new design opportunities --
Industrial catalogs: the visual unit design --
Industrial catalogs: the cover designs --
Industrial information system design --
Cataloging for a chain department store --
Public relations: the need for new design --
The need for new technical publications design --
Trade shows: another force of visual selling --
Store display: another force of visual selling --
Point-of-sale design for prestige --
Design for education: toys for children --
Magazine design: new techniques of visualization --
Pictorial books: design for articulation --
Numbers, alphabets and architecture --
Sign and symbol designs: for building exteriors --
Visual direction and identification systems: in building interiors --
Information design: United Nations.

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