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Visual Persuasion : the Role of Images in Advertising.

Author: Dr Paul Messaris
Publisher: Thousand Oaks : SAGE Publications, 1996.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dr Paul Messaris
ISBN: 9781452263625 1452263620
OCLC Number: 809773820
Description: 1 online resource (322 pages)
Contents: A theory of images in advertising. Image as simulated reality. Pictures and reality --
Visual form and style --
Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage --
Showing the unspoken --
Epilogue : ethics of visual persuasion.

Abstract:

`Visual Persuasion is an interesting book on a topic that has received less attention than it should have. Messaris presents a clear picure of the functions of images in advertising' -  Read more...

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