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Visual research : an introduction to research methods in graphic design

Author: Ian Noble
Publisher: London ; New York : Fairchild Books, an imprint of Bloomsbury Publishing PIc, [2016]
Series: Required reading range., Course reader.
Edition/Format:   Print book : English : Third editionView all editions and formats
Summary:
"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each  Read more...
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Genre/Form: Exhibition catalogues
Document Type: Book
All Authors / Contributors: Ian Noble
ISBN: 9781474232906 1474232906 9781474232913 1474232914
OCLC Number: 910009754
Description: 226 pages ; 27 cm.
Contents: How and why?; Research Methodologies; Process and Product; Design Commentators; Key Concepts: The Designer as Author; Case Study; Design exercises --
Design Literacy; Visual literacy in Design Practice; Key Concepts: Connotation and Denotation; Case Study; Design exercises --
Analysis and Proposition; Research and Design; Feedback and Evaluation; Language and Identities; Key Concepts, Rhetoric; Key Concepts, Structuralism and Semiotics; Case Study; Design exercises --
Visual Tools of Inquiry; Design-led research tools; Case Study; Design exercises --
Theory in Practice; Engaging with Visual Research; Graphic Authorship; Key Concepts, Post-structuralism; Key Concepts, Rubbish Theory; Case Study ; Design exercises --
Audience and Message; Receiving End; The Construction of Meaning; Two-way Communication; Key Concepts, Fitness Landscape; Case Study; Design exercises --
Process and Materials; Practical Considerations; Tactility and Usability; Key Concepts, Affordance; Case Study; Design exercises --
Synthesis; The Process of Synthesis; Key Concepts, Modernism and Postmodernism; Case Study; Design exercises.
Series Title: Required reading range., Course reader.
Responsibility: Ian Noble and Russell Bestley.
More information:

Abstract:

"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design"--

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Noble and Bestley have produced an amazing book: broad in scope, thorough in its explorations of the many dimensions of visual research, well organized and clear in its exposition, it is the best Read more...

 
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