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The voice of business : Hill & Knowlton and postwar public relations

Author: Karen Miller Russell
Publisher: Chapel Hill, NC : University of North Carolina Press, ©1999.
Series: Luther Hartwell Hodges series on business, society, and the state.
Edition/Format:   eBook : Document : State or province government publication : EnglishView all editions and formats
Database:WorldCat
Summary:
In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the firm had a payroll of 250 employees around the world and was ranked as the best in its business by journalists and other public relations practitioners. The Voice of Business, the first full-length study of a single public relations firm, chronicles the  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Miller, Karen S.
Voice of business.
Chapel Hill, NC : University of North Carolina Press, ©1999
(DLC) 98011935
(OCoLC)38392246
Material Type: Document, Government publication, State or province government publication, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Karen Miller Russell
ISBN: 0807866946 9780807866948
OCLC Number: 47011554
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource ([xiii], 261 pages) : illustrations.
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: pt. 1. Policies and practices. 1. Forged in steel: founding Hill and Knowlton. 2. Air power is peace power: postwar trade association public relations. 3. Client as consumer: selling Hill and Knowlton --
pt. 2. Influencing discourse. 4. The great margarine controversy: public relations and politics. 5. The mills are seized: public relations and public discourse. 6. Smoke and mirrors: public relations and the news media --
pt. 3. Changes at Hill and Knowlton. 7. A voice with an accent: Hill and Knowlton abroad. 8. Hill and Knowlton since 1955. 9. Hill and Knowlton and postwar America. App. Client lists.
Series Title: Luther Hartwell Hodges series on business, society, and the state.
Responsibility: Karen S. Miller.

Abstract:

Hill & Knowlton are a renowned public relations agency in the USA. This book shows how they tried to manipulate public opinion, political debate, and news media content about such issues as post-war  Read more...

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Miller s in-depth look at one firm s campaigns succeeds in creating a more balanced picture of a public relations firm s operation."History of Education Quarterly"

 
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