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The voice of the customer

Author: Abbie Griffin; John R Hauser; Marketing Science Institute.
Publisher: Cambridge, Mass. : Marketing Science Institute, [1992]
Series: Report (Marketing Science Institute), no. 92-106.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Quality function deployment and the use of customer needs analysis.
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Document Type: Book
All Authors / Contributors: Abbie Griffin; John R Hauser; Marketing Science Institute.
OCLC Number: 26208092
Notes: "March 1992."
Description: 53 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 92-106.
Responsibility: Abbie Griffin and John R. Hauser.

Abstract:

Quality function deployment and the use of customer needs analysis.

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