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Vote yes for libraries : a guide to winning ballot measure campaigns for library funding

Author: Anne M Turner
Publisher: Jefferson, N.C. : McFarland, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

More than ever, libraries must seek taxpayer dollars to expand or even maintain their services. Persuading voters to back new taxes for libraries is difficult. It's best to get professional help,  Read more...

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Document Type: Book
All Authors / Contributors: Anne M Turner
ISBN: 0786408553 9780786408559
OCLC Number: 43657077
Description: ix, 142 pages ; 26 cm
Contents: In the Beginning --
This Is the Right Tax --
This Is the Right Year --
The Voters Will Vote for It --
A Precampaign Nightmare --
Getting Organized and Making It Official --
Notes on the Campaign Committee --
A Ballot Argument Nightmare --
Will They Support It? --
Telephone Opinion Polls --
Focus Group Research --
A Nightmare with a Happy Ending --
Campaign Consultants --
Do You Need a Campaign Consultant? --
How Much Does a Consultant Cost? --
Whom to Hire --
The Consultant Contract --
Money and the Campaign Budget --
A Consultant Nightmare --
Strategy: Part One of the Campaign Plan --
Establishing the Who --
Establishing the Campaign Why --
Adding Up and Counting Backward: The Budget and the Calendar --
Devising a Campaign Budget --
The Campaign Calendar --
Don't Waste Their Time: Volunteers and the Library Campaign --
Getting Organized --
Where Do You Find Volunteers? --
Using Volunteers Effectively --
Volunteer Problems --
A Volunteer Nightmare --
The Fund-raising Plan --
First and Last--The Legal Requirements --
Getting Started: How Much Do We Need and When? --
The Fund-Raising Committee --
Planning Is All --
Size of Gifts --
Sources of Campaign Funding --
Two Fund-Raising Nightmares --
Ask, Ask, and Ask Again --
Events: Let's Have a Bake Sale--No, Let's Not --
Face-to-Face Requests for Money --
Send Money: Mail and Phone Solicitation --
Campaign Tactics: One-on-One Voter Contact --
Phone Banks --
Door-to-Door Canvassing --
More Campaign Tactics --
Creating a Campaign Web Site --
Yard Signs --
Absentee Voters.
Responsibility: by Anne M. Turner.

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"[this] thorough guide covers every aspect of a budget vote. Libraries undertaking a ballot measure should purchase this book and make it required reading for the director, board members, and other Read more...

 
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