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The voter's guide to election polls

Author: Michael W Traugott; Paul J Lavrakas
Publisher: New York : Chatham House Publishers, ©1999.
Edition/Format:   Book : English : 2nd edView all editions and formats
Summary:

A guide to evaluating election polls, updated to include data on the 1996 election. Using a question-and-answer format, it contains a review and brief history of polling in the US. The key elements  Read more...

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Additional Physical Format: Online version:
Traugott, Michael W.
Voter's guide to election polls.
New York : Chatham House Publishers, c1999
(OCoLC)647039101
Document Type: Book
All Authors / Contributors: Michael W Traugott; Paul J Lavrakas
ISBN: 1889119229 9781889119229
OCLC Number: 41137714
Description: x, 182 p. ; 23 cm.
Contents: What are polls and surveys? and why are they conducted?; what are election polls and how are they conducted?; how do political candidates and organizations use poll data?; how do news organizations collect and report poll data?; why do pollsters use samples?; how do interviews take place?; how are questionnaires put together?; how do media organizations analyze polls?; how can I evaluate published poll results?; what are some common problems and complaints about polls?
Responsibility: Michael W. Traugott, Paul J. Lavrakas.

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"This new book... answers virtually every important question that could be asked about public opinion surveys and elections." -Richard Morris, Washington Post"

 
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