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|Additional Physical Format:||Online version:
Traugott, Michael W.
Voter's guide to election polls.
New York : Chatham House Publishers, c1999
|All Authors / Contributors:||
Michael W Traugott; Paul J Lavrakas
|Description:||x, 182 p. ; 23 cm.|
|Contents:||What are polls and surveys? and why are they conducted?; what are election polls and how are they conducted?; how do political candidates and organizations use poll data?; how do news organizations collect and report poll data?; why do pollsters use samples?; how do interviews take place?; how are questionnaires put together?; how do media organizations analyze polls?; how can I evaluate published poll results?; what are some common problems and complaints about polls?|
|Responsibility:||Michael W. Traugott, Paul J. Lavrakas.|
"This new book... answers virtually every important question that could be asked about public opinion surveys and elections." -Richard Morris, Washington Post"