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The Wall Street journal on marketing

Author: Ronald Alsop; Bill Abrams
Publisher: New York : New American Library, 1987, ©1986.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Case studies
Additional Physical Format: Online version:
Wall Street journal on marketing.
New York : New American Library, 1987, ©1986
(OCoLC)894781251
Document Type: Book
All Authors / Contributors: Ronald Alsop; Bill Abrams
OCLC Number: 15657855
Notes: "A Plume book."
"The best of the 'Marketing' column ; A collection of 70 articles that provide practical ideas, streetwise savvy, and insights into today's marketing challenges"--Cover.
Description: x, 294 pages : illustrations ; 23 cm
Responsibility: [edited by] Ronald Alsop, Bill Abrams.

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