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Walmart : key insights and practical lessons from the world's largest retailer

Author: Bryan R Roberts; Natalie Berg
Publisher: London ; Philadelphia, PA : Kogan Page, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Walmart is the biggest retailer on earth with market leadership in all key markets and rapid expansion into emerging markets. From its humble beginnings in Arkansas, it has become a global retailing phenomenon. For retailers, Walmart is a tough competitor as well as a source of best practice in a number of retail disciplines such as procurement, logistics, systems and store format innovation. Walmart presents an  Read more...
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Document Type: Book
All Authors / Contributors: Bryan R Roberts; Natalie Berg
ISBN: 9780749462734 0749462736 9780749462741 0749462744
OCLC Number: 748331156
Description: vii, 230 pages ; 24 cm
Contents: Is Walmart the best-positioned retailer on the globe? --
Rise of consumerism --
House of (Walmart) brands --
Don't aggravate the customer --
It's an EDLP world --
Walmart and its suppliers --
Removing the margin-takers --
Still leading in logistics --
The surest way to predict the future is to invent it --
Facing up to a multi-channel future --
Going global: Walmart's international retail leadership --
Tomorrow's Walmart.
Responsibility: Bryan Roberts and Natalie Berg.

Abstract:

Walmart provides insight into both how the retail giant emerged from its humble roots to become a global retailing phenomenon as well as an outlook to what the future holds.  Read more...

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"Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their Read more...

 
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