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Warp-speed branding : the impact of technology on marketing

Author: Agnieszka Winkler
Publisher: New York : John Wiley & Sons, ©1999.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Marketing products like computer hardware and software is vastly different from traditional marketing in consumer-products companies, where the product is simpler (cereal, shampoo, toothpaste) and  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Agnieszka Winkler
ISBN: 0471295558 9780471295556
OCLC Number: 40675064
Notes: "Adweek books."
Includes index.
Description: xii, 227 pages : illustrations ; 24 cm
Contents: High Tech Doesn't Percolate - It Explodes. Technology Impacts Branding: The Changing Customer The Six Myths of Branding. The Marketing Environment of Technology - New Ways of Working. Advertising Agencies - Dinosaurs or New Genetic Creatures? New Tools to Help Warp-Speed Brand Builders. The Brand EcosystemTM. Warp-Speed Branding and the Internet: How It Relates to the New Marketing Reality The Brand Audit as a Tool for a Fast-Moving World. How Ready Are You for Warp-Speed Branding? Epilogue. Acknowledgments. Index. About the Author.
Responsibility: by Agnieszka Winkler.
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