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Warp-speed branding : the impact of technology on marketing

Author: Agnieszka Winkler
Publisher: New York : John Wiley & Sons, ©1999.
Edition/Format:   Print book : EnglishView all editions and formats
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Marketing products like computer hardware and software is vastly different from traditional marketing in consumer-products companies, where the product is simpler (cereal, shampoo, toothpaste) and  Read more...

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Additional Physical Format: Online version:
Winkler, Agnieszka.
Warp-speed branding.
New York : John Wiley & Sons, ©1999
(OCoLC)988748188
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Agnieszka Winkler
ISBN: 0471295558 9780471295556
OCLC Number: 40675064
Notes: "Adweek books."
Includes index.
Description: xii, 227 pages : illustrations ; 24 cm
Contents: Move over, P & G --
High tech doesn't percolate --
it explodes --
Technology impacts branding: the changing customer --
The six myths of branding --
The marketing environment of technology --
new ways of working --
Advertising agencies --
dinosaurs or new genetic creatures? --
New tools to help warp-speed brand builders --
The brand ecosystem --
Warp-speed branding and the Internet: how it relates to the new marketing reality --
The brand audit as a tool for a fast-moving world --
How ready are you for warp-speed branding?
Responsibility: by Agnieszka Winkler.
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