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Waste is food

Author: Rob van Hattum; VPRO (Television station: Netherlands); Marcom Projects.
Publisher: Eight Mile Plains, Qld. : Marcom Projects [distributor], 2007.
Edition/Format:   DVD video : PAL color broadcast system : EnglishView all editions and formats
Database:WorldCat
Summary:
American "green" architect, William McDonough and German "green" chemist, Michael Braungart teamed up to realise the Waste = food principle in man-made products, believing that all products must be completely biodegradable in the biosphere and serve as food for the natural organisms there, and that all non-degradable material must be able to be used as high-quality raw material for new products in the techno-sphere.  Read more...
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Genre/Form: Case studies
Named Person: William McDonough; Michael Braungart
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Rob van Hattum; VPRO (Television station: Netherlands); Marcom Projects.
OCLC Number: 271158928
Notes: "6SBWIF"
Description: 1 videodisc (49 min.) : sd., col. ; 4 3/4 in.
Details: DVD. PAL ; Region 4.
Other Titles: Waste =
Waste equals food.
Responsibility: director, Rob van Hattum.

Abstract:

American "green" architect, William McDonough and German "green" chemist, Michael Braungart teamed up to realise the Waste = food principle in man-made products, believing that all products must be completely biodegradable in the biosphere and serve as food for the natural organisms there, and that all non-degradable material must be able to be used as high-quality raw material for new products in the techno-sphere. They introduced their ideas to NIKE, the Ford Motor Company, and China. They helped Ford transform their heavily polluted manufacturing sites into green areas that are safe enough for children to play in. Due to their encouragement, NIKE has designed toxin-free running shoes that can be completely recycled. McDonough and Braungart were also invited to China to develop China's first ecologically sustainable model village.

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