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Waste is food

Verfasser/in: Rob van Hattum; VPRO (Television station: Netherlands); Marcom Projects.
Verlag: Eight Mile Plains, Qld. : Marcom Projects [distributor], 2007.
Ausgabe/Format   DVD-Video : PAL-Format : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
American "green" architect, William McDonough and German "green" chemist, Michael Braungart teamed up to realise the Waste = food principle in man-made products, believing that all products must be completely biodegradable in the biosphere and serve as food for the natural organisms there, and that all non-degradable material must be able to be used as high-quality raw material for new products in the techno-sphere.  Weiterlesen…
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Gattung/Form: Case studies
Name: William McDonough; Michael Braungart; Michael Braungart; William McDonough
Medientyp: Videoaufnahme
Dokumenttyp: Bildmaterial
Alle Autoren: Rob van Hattum; VPRO (Television station: Netherlands); Marcom Projects.
OCLC-Nummer: 271158928
Anmerkungen: "6SBWIF"
Beschreibung: 1 videodisc (49 min.) : sd., col. ; 4 3/4 in.
Details: DVD. PAL ; Region 4.
Andere Titel Waste =
Waste equals food.
Verfasserangabe: director, Rob van Hattum.

Abstract:

American "green" architect, William McDonough and German "green" chemist, Michael Braungart teamed up to realise the Waste = food principle in man-made products, believing that all products must be completely biodegradable in the biosphere and serve as food for the natural organisms there, and that all non-degradable material must be able to be used as high-quality raw material for new products in the techno-sphere. They introduced their ideas to NIKE, the Ford Motor Company, and China. They helped Ford transform their heavily polluted manufacturing sites into green areas that are safe enough for children to play in. Due to their encouragement, NIKE has designed toxin-free running shoes that can be completely recycled. McDonough and Braungart were also invited to China to develop China's first ecologically sustainable model village.

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