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Waste is food

Autore: Rob van Hattum; VPRO (Television station: Netherlands); Marcom Projects.
Editore: Eight Mile Plains, Qld. : Marcom Projects [distributor], 2007.
Edizione/Formato:   Video DVD : Sistema di trasmissione a colori PAl : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
American "green" architect, William McDonough and German "green" chemist, Michael Braungart teamed up to realise the Waste = food principle in man-made products, believing that all products must be completely biodegradable in the biosphere and serve as food for the natural organisms there, and that all non-degradable material must be able to be used as high-quality raw material for new products in the techno-sphere.  Per saperne di più…
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Dettagli

Genere/forma: Case studies
Persona incaricata: William McDonough; Michael Braungart; Michael Braungart; William McDonough
Tipo materiale: Videorecording
Tipo documento: Materiale visivo
Tutti gli autori / Collaboratori: Rob van Hattum; VPRO (Television station: Netherlands); Marcom Projects.
Numero OCLC: 271158928
Note: "6SBWIF"
Descrizione: 1 videodisc (49 min.) : sd., col. ; 4 3/4 in.
Dettagli: DVD. PAL ; Region 4.
Altri titoli: Waste =
Waste equals food.
Responsabilità: director, Rob van Hattum.

Abstract:

American "green" architect, William McDonough and German "green" chemist, Michael Braungart teamed up to realise the Waste = food principle in man-made products, believing that all products must be completely biodegradable in the biosphere and serve as food for the natural organisms there, and that all non-degradable material must be able to be used as high-quality raw material for new products in the techno-sphere. They introduced their ideas to NIKE, the Ford Motor Company, and China. They helped Ford transform their heavily polluted manufacturing sites into green areas that are safe enough for children to play in. Due to their encouragement, NIKE has designed toxin-free running shoes that can be completely recycled. McDonough and Braungart were also invited to China to develop China's first ecologically sustainable model village.

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