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Watch and learn : rhetorical devices in classroom films after 1940

Author: Eef Masson
Publisher: Amsterdam : Amsterdam University Press, 2012.
Series: Framing film (Amsterdam, Netherlands)
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Since the late 1990s, there has been a marked increase in academic interest in what are sometimes called 'utility films'. Intended for purposes of information, training, teaching or advertising. Although such research was long overdue, the current academic output tends to be restricted in scope, paying little attention to the films' textual features: the means they deploy in defending their informational,  Read more...
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Document Type: Book
All Authors / Contributors: Eef Masson
ISBN: 9789089643124 9089643125
OCLC Number: 803755931
Description: 372 pages : illustrations ; 24 cm.
Contents: Film for education: debates, idea(l)s and practices --
Classroom film use and the pedagogical Dispositif --
Rhetoric: text and frame --
Textual rhetoric I: motivational devices --
Textual rhetoric II: referencing the pedagogical dispositif --
Conclusions: towards a conception of the dispositif notion as a comparative tool.
Series Title: Framing film (Amsterdam, Netherlands)
Responsibility: Eef Masson.
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Abstract:

Since the late 1990s, there has been a marked increase in academic interest in what are sometimes called 'utility films', intended for purposes of information, training, teaching or advertising.  Read more...

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Who knew the long neglected classroom film could yield such insights? Subtle and unexpectedly subversive . In Eef Masson's able hands, a critical reflection on the 'purposive film' transforms into a Read more...

 
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