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Watching television audiences : cultural theories and methods

Author: John Tulloch
Publisher: London : Arnold ; New York : Co-published in the United States of America by Oxford University Press, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This study of media audiences offers an exploration of the theories in the shape of a survey of current work on the viewers for different TV genres. It seeks to provide readers with an understanding of the theory as well as the methodologies used.
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Document Type: Book
All Authors / Contributors: John Tulloch
ISBN: 0340741414 9780340741412 0340741422 9780340741429
OCLC Number: 43417798
Description: 264 pages ; 24 cm
Contents: Introduction --
Beyond celebrations: from local ecstasy to global risk --
Some histories of the television cop series --
Talking about television sopa opera --
From pleasure to risk: revisiting 'television violence' --
Two approaches to 'documentary' --
Cartoons: modality and methodology --
Watching TV videos: Annie, Rocky and an audience of 'one, two, three' --
Back to class and race: situation comedy --
Foundations in encoding/decoding: current affairs and news --
Conclusion: cult, talk and their audiences.
Responsibility: John Tulloch.
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Abstract:

Watching Television Audiences offers a comprehensive introduction to the current state of research into TV audiences. It provides students and academics not only with an understanding of the  Read more...

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'Who watches the watchers? John Tulloch does ... he reflects on the evolution of audience research over the past three decades, focusing valuable attention on core issues of methodology which have Read more...

 
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