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Watching the Olympics : Politics, Power and Representation.

Author: John Sugden; Alan Tomlinson
Publisher: Hoboken : Taylor & Francis, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Sugden, John.
Watching the Olympics : Politics, Power and Representation.
Hoboken : Taylor & Francis, ©2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John Sugden; Alan Tomlinson
ISBN: 9780203852200 0203852206
OCLC Number: 797918913
Description: 1 online resource (271 pages)
Contents: Front Cover; Watching the Olympics; Copyright Page; Table of Contents; Notes on contributors; Preface; Acknowledgements; 1. Lording it: London and the getting of the Games: Alan Tomlinson; 2. The ideals of the founding father: mythologised, evolved or betrayed?: Lincoln Allison; 3. The promise of Olympism: Graham McFee; 4. The Olympics as sovereign subject maker: Thomas F. Carter; 5. The technicolor Olympics? Race, representation and the 2012 London Games: Daniel Burdsey; 6. Youth sport and London's 2012 Olympic legacy: Marc Keech. 7. Doping and the Olympics: rights, responsibilities and accountabilities (watching the athletes): Barrie Houlihan8. The Olympic documentary and the 'spirit of Olympism': Ian McDonald; 9. Torchlight temptations: hosting the Olympics and the global gaze: David Rowe and Jim McKay; 10. Taste, ambiguity and the Cultural Olympiad: Shane Collins and Catherine Palmer; 11. Sex watch: surveying women's sexed and gendered bodies at the Olympics: Jayne Caudwell; 12. Children of a lesser god: Paralympics and highperformance sport: P. David Howe. 13. The Olympic Movement, action sports, and the search for Generation Y: Holly Thorpe and Belinda Wheaton14. Team GB, the bards of Britishness and a disunited kingdom: Mark Perryman; 15. The view from the pressbox: rose-tinted spectacle?: Rob Steen; 16. Watched by the Games: surveillance and security a tthe Olympics: John Sugden; 17. Afterword. 'No other anything . . .': The Olympic Games yesterday and today: John Sugden and Alan Tomlinson; Index.

Abstract:

Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non.

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