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Way too cool : selling out race and ethics

Author: Shannon Winnubst
Publisher: New York : Columbia University Press, [2015]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Life, liberty, and the pursuit of cool have informed the American ethos since at least the 1970s. Whether we strive for it in politics or fashion, cool is big business for those who can sell it across a range of markets and media. Yet the concept wasn't always a popular commodity. Cool began as a potent aesthetic of post-World War II black culture, embodying a very specific, highly charged method of resistance to  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Shannon Winnubst
ISBN: 9780231172943 023117294X 9780231172950 0231172958
OCLC Number: 906027784
Description: xii, 242 pages ; 24 cm
Contents: Introduction : A very uncool book --
1. Excavating categories : Foucault's Birth of Biopolitics --
Interlude 1 : Old school cool --
2. Rethinking difference : the limits of interpellation --
Interlude 2 : Instant cool! --
3. From instant karma to instant wealth : the fantasies and cathexes of these neoliberal times --
Interlude 3 : Neoliberal cool --
4. "How cool is that?" : gender and the neoliberal imaginary --
Interlude 4 : The birth of cool --
5. Reading race as the real : the securities and punishments of neoliberal cool --
Interlude 5 : Real cool, now --
6. Stop making sense : the aporia of race and ethics.
Responsibility: Shannon Winnubst.

Abstract:

Follows the hollowing-out of "coolness" in modern American culture and its reflection of a larger evasion of race, racism, and ethics now common in neoliberal society  Read more...

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Way Too Cool constitutes a significant and entirely original intervention into the literature on neoliberalism and biopolitics. The book's range, depth, and precision are breathtaking. -- Lynne Read more...

 
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