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We are smarter than me : how to unleash the power of crowds in your business

Author: Barry Libert; Jon Spector
Publisher: Upper Saddle River, N.J. : Wharton School Pub., ©2008.
Edition/Format:   Print book : Document   Computer File : EnglishView all editions and formats
Summary:

Social networks and communities are now rewriting and impacting the rules of business. Make sure you stay ahead of the game and learn what does and does not work when bringing mass colloboration into  Read more...

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Additional Physical Format: (DLC) 2007024024
(OCoLC)144330898
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Barry Libert; Jon Spector
ISBN: 9780132716451 0132716453
OCLC Number: 1005686873
Description: 1 online resource.
Contents: Foreword-Social Networking Works by Don Tapscott viiAuthors' Note-How We Got Here xi Chapter 1: Look What We Can Do 1Chapter 2: Go from R&D to R&WE 19Chapter 3: How May We Help We? 43Chapter 4: Customer, Sell Thyself 61Chapter 5: If We Build It, We Will Come 81Chapter 6: Welcome to the World Bank of We 101Chapter 7: Make Everyone a C-We-O 117Chapter 8: Lead from the Rear 125 Afterword-Join the Crowd 143Company Index 149Name Index 151Subject Index 153Acknowledgments 158
Responsibility: Barry Libert &, Jon Spector ; and thousands of contributors.

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"Best Books of 2007, Top 10 Editors Pick: Business" - Amazon.com, 2007 #1 on 800-CEO-READ's "Top 25 Monthly" Bestseller List, August 2008 "10 Books to Inspire Your Business for 2008", The Read more...

 
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