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We first : how brands and consumers use social media to build a better world

Author: Simon Mainwaring
Publisher: New York : Palgrave Macmillan, 2011.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
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Document Type: Book
All Authors / Contributors: Simon Mainwaring
ISBN: 9780230110267 0230110266
OCLC Number: 679929246
Description: vi, 250 pages ; 25 cm
Contents: Transforming the engine of capitalism --
Redefining self-interest from me first to we first --
The future of profit is purpose --
Creating sustainable capitalism in five ways --
Instilling we first values into capitalism --
Why the world needs a responsible private sector --
How brands build their business and a better world --
How consumers build responsible brands and a better world --
How contributory consumption creates sustainable social change --
The global brand initiative : the future of the private sector.
Other Titles: How brands and consumers use social media to build a better world
Responsibility: Simon Mainwaring.

Abstract:

Mainwaring examines a new practice in which brands aim to earn consumer loyalty and profit, while creating a pillar of sustainable social change. The book assesses how innovative practices answer the  Read more...

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'We First is more than a must read - it's a must do. Buy it, act it, and most importantly - LIVE IT!' - Gary Vaynerchuk, author of New York Times, Wall Street Journal and Amazon Bestseller Crush It! Read more...

 
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