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We interrupt this newscast : how to improve local news and win ratings, too

Author: Tom Rosenstiel; et al
Publisher: New York : Cambridge University Press, 2007.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

The main argument of this book is that local TV news can practice high-quality journalism without sacrificing commercial success.

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Tom Rosenstiel; et al
ISBN: 9780521871150 0521871158 9780521691543 0521691540
OCLC Number: 70883118
Description: ix, 231 p. : ill. ; 25 cm.
Contents: Prologue : what this book is for / Tom Rosenstiel and Dante Chinni --
Knowledge base / Tom Rosenstiel and Marion R. Just --
ʺI-teamsʺ and ʺEye candyʺ : the reality of local TV news / Walter C. Dean and Atiba Pertilla --
Myths that dominate local tv news : the x-structure and the fallacy of the hook-and-hold method of TV news / Walter C. Dean, Atiba Pertilla, and Todd L. Belt --
Magic Formula : how to make TV that viewers will watch ; Steps to better coverage / Todd L. Belt and Marion R. Just --
Putting it all into action : techniques for changing newsroom cultures / Walter C. Dean --
Road ahead : the future of local TV news / Tom Rosenstiel and Dante Chinni.
Responsibility: Tom Rosenstiel ... [et al.].
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Publisher Synopsis

"The book... is We Interrupt This Newscast. ... Get it. Read it. And maybe, most important, buy a copy for your boss." Charles Gibson, ABC News, from his Paul White address to RTNDA, 2006 "Finally, Read more...

 
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