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We interrupt this newscast : how to improve local news and win ratings, too

Autor: Tom Rosenstiel
Editorial: New York : Cambridge University Press, 2007.
Edición/Formato:   Print book : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:

The main argument of this book is that local TV news can practice high-quality journalism without sacrificing commercial success.

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Tipo de material: Recurso en Internet
Tipo de documento: Libro/Texto, Recurso en Internet
Todos autores / colaboradores: Tom Rosenstiel
ISBN: 9780521871150 0521871158 9780521691543 0521691540
Número OCLC: 70883118
Descripción: ix, 231 pages : illustrations ; 25 cm
Contenido: Prologue : what this book is for / Tom Rosenstiel and Dante Chinni --
Knowledge base / Tom Rosenstiel and Marion R. Just --
ʺI-teamsʺ and ʺEye candyʺ : the reality of local TV news / Walter C. Dean and Atiba Pertilla --
Myths that dominate local tv news : the x-structure and the fallacy of the hook-and-hold method of TV news / Walter C. Dean, Atiba Pertilla, and Todd L. Belt --
Magic Formula : how to make TV that viewers will watch ; Steps to better coverage / Todd L. Belt and Marion R. Just --
Putting it all into action : techniques for changing newsroom cultures / Walter C. Dean --
Road ahead : the future of local TV news / Tom Rosenstiel and Dante Chinni.
Responsabilidad: Tom Rosenstiel [and others].
Más información:

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Resumen de la editorial

"The book... is We Interrupt This Newscast. ... Get it. Read it. And maybe, most important, buy a copy for your boss." Charles Gibson, ABC News, from his Paul White address to RTNDA, 2006 "Finally, Leer más

 
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