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We interrupt this newscast : how to improve local news and win ratings, too

著者: Tom Rosenstiel; et al
出版商: New York : Cambridge University Press, 2007.
版本/格式:   图书 : 英语查看所有的版本和格式
数据库:WorldCat
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The main argument of this book is that local TV news can practice high-quality journalism without sacrificing commercial success.

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材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Tom Rosenstiel; et al
ISBN: 9780521871150 0521871158 9780521691543 0521691540
OCLC号码: 70883118
描述: ix, 231 p. : ill. ; 25 cm.
内容: Prologue : what this book is for / Tom Rosenstiel and Dante Chinni --
Knowledge base / Tom Rosenstiel and Marion R. Just --
ʺI-teamsʺ and ʺEye candyʺ : the reality of local TV news / Walter C. Dean and Atiba Pertilla --
Myths that dominate local tv news : the x-structure and the fallacy of the hook-and-hold method of TV news / Walter C. Dean, Atiba Pertilla, and Todd L. Belt --
Magic Formula : how to make TV that viewers will watch ; Steps to better coverage / Todd L. Belt and Marion R. Just --
Putting it all into action : techniques for changing newsroom cultures / Walter C. Dean --
Road ahead : the future of local TV news / Tom Rosenstiel and Dante Chinni.
责任: Tom Rosenstiel ... [et al.].
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出版商概要

"The book... is We Interrupt This Newscast. ... Get it. Read it. And maybe, most important, buy a copy for your boss." Charles Gibson, ABC News, from his Paul White address to RTNDA, 2006 "Finally, 再读一些...

 
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