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We Interrupt This Newscast : How to Improve Local News and Win Ratings, Too

Author: Tom RosenstielMarion JustTodd BeltAtiba PertillaWalter DeanAll authors
Publisher: Cambridge : Cambridge University Press, 2007.
Edition/Format:   Print book : Document   Computer File : EnglishView all editions and formats

The main argument of this book is that local TV news can practice high-quality journalism without sacrificing commercial success.


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Additional Physical Format: Print version:
We Interrupt This Newscast
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Tom Rosenstiel; Marion Just; Todd Belt; Atiba Pertilla; Walter Dean; Dante Chinni
ISBN: 9780511841064 051184106X
OCLC Number: 939668347
Notes: Title from publishers bibliographic system (viewed on 06 Mar 2013).
Description: 1 online resource (244 p.) : digital, PDF file(s)
Details: Mode of access: World Wide Web.
Contents: Acknowledgments; 1. A prologue: what this book is for Dante Chinni and Tom Rosenstiel; 2. The knowledge base Tom Rosenstiel and Marion Just; 3. 'I-Teams' and 'Eye Candy': the reality of local TV news Wally Dean and Atiba Pertilla; 4. The myths that dominate local TV news: the X-structure and the fallacy of the hook and hold method of TV news Wally Dean, Atiba Pertilla and Todd Belt; 5. The magic formula: how to make TV that viewers will watch Todd Belt and Marion Just; 6. Steps to better coverage Todd Belt and Marion Just; 7. Putting it all into action: techniques for changing newsroom cultures Wally Dean; 8. The road ahead: the future of local TV news Tom Rosenstiel and Dante Chinni; Appendix A. Design team members; Appendix B. Quality grading criteria and value codes; Appendix C. Content analysis intercoder reliability analyses; Appendix D. Sample of local TV news stations; Appendix E. 2005 follow-up study; Notes; References; Index.
Responsibility: Tom Rosenstiel, Marion Just, Todd Belt, Atiba Pertilla, Walter Dean, Dante Chinni.
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"The book... is We Interrupt This Newscast. ... Get it. Read it. And maybe, most important, buy a copy for your boss." Charles Gibson, ABC News, from his Paul White address to RTNDA, 2006 Read more...

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