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| Genre/Form: | Case studies |
|---|---|
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Martin Howard; Douglas Rushkoff |
| ISBN: | 1932857052 9781932857054 |
| OCLC Number: | 57355488 |
| Notes: | Intended as a companion-workbook to illustrate the ideas found in Douglas Rushkoff's Coercion : why we listen to what "they" say (1999). |
| Description: | 191 p. : ill. ; 19 cm. |
| Contents: | 1. The retail zone : Supermarkets, showrooms and malls ; Financial institutions ; Medical professionals -- 2. The event zone : Music concerts ; Motivational seminars ; Mass meetings ; Crowd influence toolkit ; Stadiums and sport -- 3. The media zone : Television ; How they choose your news ; Newspapers ; Understanding the message ; Factory journalism ; Other media ; Public relations ; Opinion engineer's tool kit ; How to detect propaganda ; Schools -- 4. The personal zone : Friendships ; Influentials ; On the street ; Undercover marketing ; Children and families ; The new chain of command ; Cults and their tactics ; The Raëdlians ; Is it a cult? -- 5. The virtual zone : Your virtual identity ; The electronic leash ; Web browsers ; Email and messaging ; Computer games -- Appendix: Mind changing patents. |
| Responsibility: | Martin Howard. |
| More information: |
Abstract:
"This book reveals the current tactics that corporations and governments are using to make secret approaches in five major areas of our lives. For the first time, this illustrated guide presents the full range of techniques that are being used in the battle for your mind - bringing together research from hundreds of different sources."--BOOK JACKET.
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by hrkoopmans updated 2010-10-13
