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| 类型/形式： | Case studies |
|---|---|
| 材料类型： | 互联网资源 |
| 文件类型： | 书, 互联网资源 |
| 所有的著者/提供者： |
Martin Howard; Douglas Rushkoff |
| ISBN: | 1932857052 9781932857054 |
| OCLC号码： | 57355488 |
| 注意： | Intended as a companion-workbook to illustrate the ideas found in Douglas Rushkoff's Coercion : why we listen to what "they" say (1999). |
| 描述： | 191 p. : ill. ; 19 cm. |
| 内容： | 1. The retail zone : Supermarkets, showrooms and malls ; Financial institutions ; Medical professionals -- 2. The event zone : Music concerts ; Motivational seminars ; Mass meetings ; Crowd influence toolkit ; Stadiums and sport -- 3. The media zone : Television ; How they choose your news ; Newspapers ; Understanding the message ; Factory journalism ; Other media ; Public relations ; Opinion engineer's tool kit ; How to detect propaganda ; Schools -- 4. The personal zone : Friendships ; Influentials ; On the street ; Undercover marketing ; Children and families ; The new chain of command ; Cults and their tactics ; The Raëdlians ; Is it a cult? -- 5. The virtual zone : Your virtual identity ; The electronic leash ; Web browsers ; Email and messaging ; Computer games -- Appendix: Mind changing patents. |
| 责任： | Martin Howard. |
| 更多信息： |
摘要：
"This book reveals the current tactics that corporations and governments are using to make secret approaches in five major areas of our lives. For the first time, this illustrated guide presents the full range of techniques that are being used in the battle for your mind - bringing together research from hundreds of different sources."--BOOK JACKET.
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由 hrkoopmans 已更新 2010-10-13