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Web 2.0 and beyond : understanding the new online business models, trends, and technologies

Author: Tom Funk
Publisher: Westport, Conn. : Praeger, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The widespread adoption of broadband has created a Web experience that could only be dreamed of just a few years ago. The term Web 2.0 was coined in reference to the proliferation of highly interactive Web applications, including social networks such as FaceBook and MySpace, streaming video, interactive gaming, wikis, user-submitted reviews, and blogs. Mobile Web, or wireless access to the Internet through a cell  Read more...
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Additional Physical Format: Online version:
Funk, Tom, 1965-
Web 2.0 and beyond.
Westport, Conn. : Praeger, 2009
(OCoLC)609286302
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Tom Funk
ISBN: 9780313351877 0313351872
OCLC Number: 227000233
Awards: Winner of Outstanding Academic Title, 2009 2010 (United States)
Description: xviii, 172 pages ; 25 cm
Contents: Introduction : what is Web 2.0 and how will it change my business? --
Power to the people --
Pull media, not push --
The Web as platform : the network is the computer --
Case studies : rapidly changing online landscapes --
Successful online business models for Web 2.0 and beyond --
Ten things you should do to make your business more "Web 2.0" --
The dark side : how the latest developments in cyber crime can ruin your day--or business --
Web 3.0 : what does the future hold?
Responsibility: Tom Funk.
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Presents ideas for businesses to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. This book demonstrates what makes a successful Web 2.0 company,  Read more...

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"Librarians will find insight in Funk's analyses of the possibilities of 2.0 (and even 3.0). . . . his book should inspire ideas for better representing our resources to our patrons. Lively Read more...

 
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