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Web 2.0 and beyond : understanding the new online business models, trends, and technologies

Author: Tom Funk
Publisher: Westport, Conn. : Praeger Publishers, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"This book takes managers on a tour of the new marketing techniques made possible by Web 2.0. Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites cultural trends like social networking, blogging, or podcasting or the underlying technology that makes today's coolest Web applications possible. Many Web  Read more...
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Document Type: Book
All Authors / Contributors: Tom Funk
ISBN: 9780313351877 0313351872
OCLC Number: 374615798
Description: pages cm
Contents: Introduction : what is Web 2.0 and how will it change my business? --
Power to the people --
Pull media, not push --
The Web as platform : the network is the computer --
Case studies : rapidly changing online landscapes --
Successful online business models for Web 2.0 and beyond --
Ten things you should do to make your business more "Web 2.0" --
The dark side : how the latest developments in cyber crime can ruin your day--or business --
Web 3.0 : what does the future hold?
Responsibility: Tom Funk.

Abstract:

Presents ideas for businesses to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. This book demonstrates what makes a successful Web 2.0 company,  Read more...

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"Funk outlines the latest emerging technologies on the Web, and offers readers the Ten Things You Should Do to Make Your Business More Web 2.0. This highly accessible guide provides the latest Read more...

 
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    schema:description ""This book takes managers on a tour of the new marketing techniques made possible by Web 2.0. Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites cultural trends like social networking, blogging, or podcasting or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book will present a wealth of ideas for any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits.Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages"--Publisher's description."@en ;
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