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Web 2.0 and beyond : understanding the new online business models, trends, and technologies

Author: Tom Funk
Publisher: Westport, Conn. : Praeger, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Funk, Tom, 1965-
Web 2.0 and beyond.
Westport, Conn. : Praeger, 2009
(DLC) 2008020074
(OCoLC)227000233
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tom Funk
ISBN: 9780313351884 0313351880 9780313351877 0313351872
OCLC Number: 428733457
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Awards: Winner of Outstanding Academic Title, 2009 2010 (United States)
Description: 1 online resource (xviii, 172 pages)
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Introduction : what is Web 2.0 and how will it change my business? --
Power to the people --
Pull media, not push --
The Web as platform : the network is the computer --
Case studies : rapidly changing online landscapes --
Successful online business models for Web 2.0 and beyond --
Ten things you should do to make your business more "Web 2.0" --
The dark side : how the latest developments in cyber crime can ruin your day--or business --
Web 3.0 : what does the future hold?
Responsibility: Tom Funk.

Abstract:

Presents ideas for businesses to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. This book demonstrates what makes a successful Web 2.0 company,  Read more...

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"Librarians will find insight in Funk's analyses of the possibilities of 2.0 (and even 3.0). . . . his book should inspire ideas for better representing our resources to our patrons. Lively Read more...

 
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