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Web advertising : new forms of communication on the Internet
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Web advertising : new forms of communication on the Internet

Author: Anja Janoschka
Publisher: Amsterdam ; Philadelphia, PA : John Benjamins Pub., ©2004.
Series: Pragmatics & beyond, new ser. 131.
Edition/Format:   Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Anja Janoschka
ISBN: 1588116034 9781588116031 9027253749 9789027253743
OCLC Number: 56730748
Description: xiv, 227 p. : ill. ; 23 cm.
Contents: 1. Acknowledgments; 2. Table of figures; 3. 1. Introduction, p1-8; 4. 2. Traditional Advertising, p9-41; 5. 3. Online Advertising, p43-81; 6. 4. Communication, p83-120; 7. 5. The language of web ads, p121-158; 8. 6. Hyperadvertising, p159-190; 9. 7. Summary and Conclusion, p191-199; 10. Notes, p201-209; 11. References, p211-221; 12. Index, p223-227
Series Title: Pragmatics & beyond, new ser. 131.
Responsibility: Anja Janoschka.
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