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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Anja Janoschka |
| ISBN: | 1588116034 9781588116031 9027253749 9789027253743 |
| OCLC Number: | 56730748 |
| Description: | xiv, 227 p. : ill. ; 23 cm. |
| Contents: | 1. Acknowledgments; 2. Table of figures; 3. 1. Introduction, p1-8; 4. 2. Traditional Advertising, p9-41; 5. 3. Online Advertising, p43-81; 6. 4. Communication, p83-120; 7. 5. The language of web ads, p121-158; 8. 6. Hyperadvertising, p159-190; 9. 7. Summary and Conclusion, p191-199; 10. Notes, p201-209; 11. References, p211-221; 12. Index, p223-227 |
| Series Title: | Pragmatics & beyond, new ser. 131. |
| Responsibility: | Anja Janoschka. |
| More information: |
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