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Web analytics : an hour a day. - Description based on print version record. - Includes index

Author: Avinash Kaushik
Publisher: Indianapolis, Ind. : Wiley Pub., ©2007.
Series: Serious skills
Edition/Format:   Computer file : English
Database:WorldCat
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Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Avinash Kaushik
ISBN: 0470130652 9780470130650
OCLC Number: 873849139
Notes: "Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line"--Resource description page.
Description: 1 online resource (xxxiii, 443 p.) S.
Series Title: Serious skills
Responsibility: Avinash Kaushik.

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