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Web analytics : an hour a day

Author: Avinash Kaushik
Publisher: Indianapolis, Ind. : Sybex, ©2007.
Series: Serious skills.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing.
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Genre/Form: Electronic books
Electronic book
Additional Physical Format: Print version:
Kaushik, Avinash.
Web analytics.
Indianapolis, Ind. : Sybex, ©2007
(DLC) 2008272725
(OCoLC)144566695
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Avinash Kaushik
ISBN: 9780470175057 0470175052 0470130652 9780470130650
OCLC Number: 299753363
Description: 1 online resource (xxxiii, 443 pages) : illustrations.
Series Title: Serious skills.
Responsibility: Avinash Kaushik.
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Abstract:

Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing.

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