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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/823014044 Title: Web analytics strategies for information professionals : a LITA guide Author: Tabatha Farney; Nina McHale; Library and Information Technology Association (U.S.) Publisher: Chicago : ALA TechSource, an imprint of the American Library Association, 2013. ISBN/ISSN: 9781555708979 1555708978 9781555709549 1555709540 9781555709556 1555709559 9781555709563 1555709567 OCLC:823014044

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Web analytics strategies for information professionals : a LITA guide

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Web analytics strategies for information professionals : a LITA guide

Author:	Tabatha Farney; Nina McHale; Library and Information Technology Association (U.S.)
Publisher:	Chicago : ALA TechSource, an imprint of the American Library Association, 2013.
Series:	LITA guides.
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use web analytics in a library setting.
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Library Web sites -- Management. Library Web sites -- Statistical methods. Web usage mining. View all subjects
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Document Type:	Book
All Authors / Contributors:	Tabatha Farney; Nina McHale; Library and Information Technology Association (U.S.) Find more information about:
ISBN:	9781555708979 1555708978 9781555709549 1555709540 9781555709556 1555709559 9781555709563 1555709567
OCLC Number:	823014044
Description:	x, 224 pages : illustrations ; 23 cm.
Contents:	Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources.
Series Title:	LITA guides.
Responsibility:	Tabatha Farney and Nina McHale.

Abstract:

Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use web analytics in a library setting.

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