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Web analytics strategies for information professionals : a LITA guide

Author: Tabatha Farney; Nina McHale; Library and Information Technology Association (U.S.)
Publisher: Chicago : ALA TechSource, an imprint of the American Library Association, 2013.
Series: LITA guides.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use web analytics in a library setting.
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Document Type: Book
All Authors / Contributors: Tabatha Farney; Nina McHale; Library and Information Technology Association (U.S.)
ISBN: 9781555708979 1555708978 9781555709549 1555709540 9781555709556 1555709559 9781555709563 1555709567
OCLC Number: 823014044
Description: x, 224 pages : illustrations ; 23 cm.
Contents: Understanding Web analytics for libraries --
Talking the talk : Web analytics terms and definitions --
Selecting and evaluating a Web analytics tool --
Creating customized Web analytics reports for libraries --
Action-oriented analytics : turning data into decisions --
Communicating website usage within your library --
Mobile analytics in libraries --
The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman --
Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh --
Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown --
Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal --
Appendix A. Glossary of Web analytics terms --
Appendix B. Web analytics tool profiles --
Appendix C. Bibliography and suggested resources.
Series Title: LITA guides.
Responsibility: Tabatha Farney and Nina McHale.

Abstract:

Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use web analytics in a library setting.

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