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Web commerce : building a digital business

Author: Kate Maddox; Dana Blankenhorn
Publisher: New York : Wiley, ©1998.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Looks at examples of how companies are setting up commercial Web sites, and discusses outsourcing, electronic catalogs, server software, payment options, and security.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kate Maddox; Dana Blankenhorn
ISBN: 0471292826 9780471292821
OCLC Number: 38478545
Notes: Includes index.
Description: xviii, 270 pages : illustrations ; 24 cm
Contents: pt. I. The Web: A New Business Model. Ch. 1. Web Commerce Grows Up. Ch. 2. A New Horizon: One Small Business' Web Commerce Story. Ch. 3. Cisco's $4 Billion Web Site --
pt. II. Putting the Pieces Together. Ch. 4. Space for Rent: Outsourcing Commerce. Ch. 5. Electronic Catalog and Merchant Server Software. Ch. 6. High-End Commerce Solutions. Ch. 7. Payment Options: Getting the Money. Ch. 8. The Security Debate: Is the Web Safe for Commerce? --
pt. III. Industry Applications. Ch. 9. Business-to-Business. Ch. 10. NECX: Computer Exchange Brings Buyers and Sellers Together. Ch. 11. Traditional Retail Business on the Web. Ch. 12. Selling Big-Ticket Items --
pt. IV. Cashing In on Web Commerce. Ch. 13. Personalization: Marketing to One.
Other Titles: Upside
Commerce
Upside.
Responsibility: Kate Maddox, with Dana Blankenhorn.
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Abstract:

Experts estimate that Web-based shopping revenues will jump to $4.5 billion by the year 2000. This book details the methods and means that companies as diverse as Cisco, AT&T and Broadvision are  Read more...

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