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Web copy that sells : the revolutionary formula for creating copy that grabs their attention and compels them to buy

Author: Maria Veloso
Publisher: New York : American Management Association, ©2009.
Edition/Format:   Book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:

Offers readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring strategies for communicating and selling in the continually evolving landscape  Read more...

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Document Type: Book
All Authors / Contributors: Maria Veloso
ISBN: 9780814413043 0814413048
OCLC Number: 319455683
Notes: Includes index.
Description: p. cm.
Contents: 1. Getting Started: The Dynamics of Web Selling --
2. A Simple Blueprint for Writing Killer Web Copy --
3. Crafting Your Copy --
4. E-mail Marketing: The Internet's Killer Application --
5. Using Psychology to Motivate Prospects to Become Purchasers --
6. The Art of Changing Your Prospects' Minds --
7. Increasing Sales Through the Use of Involvement Devices --
8. Online Marketing Communications: It's What You do After People Visit Your Website that Counts --
9. The Special Rules for Web Copywriting to the Business-Business (B2B) Market --
10. Web Copywriting in the Age of Web 2.0 --
11. Last but Not Least: Tying it all Together.
Responsibility: Maria Veloso.

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