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Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy

Author: Maria Veloso
Publisher: New York, NY : American Management Association, ©2009.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

Offers readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring strategies for communicating and selling in the continually evolving landscape  Read more...

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Document Type: Book
All Authors / Contributors: Maria Veloso
ISBN: 9780814413043 0814413048
OCLC Number: 258767975
Notes: Includes index.
Description: xxii, 314 pages : illustrations ; 24 cm
Contents: Getting started : the dynamics of web selling --
A simple blueprint for writing killer web copy --
Crafting your copy --
E-mail marketing : the Internet's killer application --
Using psychology to motivate prospects to become purchasers --
The art of changing your prospects' minds --
Increasing sales through the use of involvement devices --
Online marketing communications : it's what you do after people visit your website that counts --
The special rules for web copywriting to the business-business (B2B) market --
Web copywriting in the age of Web 2.0 --
Last but not least : tying it all together.
Responsibility: Maria Veloso.

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