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Web design and marketing solutions for business websites

Author: Kevin Potts
Publisher: Berkeley, CA : Friends of Ed ; New York : Distributed to the Book trade worldwide by Springer-Verlag New York, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Provides information on designing and implmenting a successful business Web site, covering such topics as content, accessibility, navigation design, blogging, customer support, search engine optimization, and marketing.
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Document Type: Book
All Authors / Contributors: Kevin Potts
ISBN: 9781590598399 1590598393
OCLC Number: 148822296
Description: xxii, 390 pages : illustrations ; 23 cm
Contents: Ch. 1. Overview --
Ch. 2. Content --
Ch. 3. Accessibility --
Ch. 4. Architecture and navigation --
Ch. 5. The homepage --
Ch. 6. The about section --
Ch. 7. Products and services --
Ch. 8. Independent validation --
Ch. 9. The corporate blog --
Ch. 10. Customer support --
Ch. 11. Contingency planning --
Ch. 12. Legalese --
Ch. 13. Search engine optimization --
Ch. 14. Outbound marketing --
Ch. 15. Online advertising.
Responsibility: Kevin Potts.

Abstract:

In a lively, entertaining style, this book details how to create effective web sites for businesses of all sizes. It's packed with useful tips and practical examples. The examples focus largely on  Read more...

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