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Web design studio secrets

Author: Deke McClelland; Katrin Eismann; Terri Stone
Publisher: Foster City, CA : IDG Books Worldwide, ©2000.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

This revised edition includes 18 successful Web designers sharing some of the most effective ideas and techniques they use to develop their work. It includes updated techniques on classic topics such  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Deke McClelland; Katrin Eismann; Terri Stone
ISBN: 0764534556 9780764534553
OCLC Number: 44020466
Notes: Includes index.
Description: xx, 261 pages : color illustrations ; 26 cm + 1 computer optical disc (4 3/4 in.)
Contents: Chapter 1 Designing for the Web 3 --
Getting to Know Your Client 4 --
Getting to Know Your Viewers 4 --
New Game, New Rules 7 --
Who Is in Control? 7 --
Designing Up or Down? 8 --
Speed Issues 8 --
Site Navigation 10 --
Real Estate: Knowing Your Screen Sizes 11 --
Limiting Scrolling 11 --
Design Process 12 --
Designing Buttons 15 --
Photoshop as a Page Layout Tool 15 --
Buttons in Action 18 --
Engaging the Viewer 19 --
Bottom Line 20 --
From Start to Finish 20 --
Chapter 2 Making Your Site Easy to Navigate 23 --
Maximize Access, Minimize Clicks 24 --
DigitalThink: Developing Paths to Learning 24 --
Candy-Coating the Interface 26 --
Home Page Sets the Standards 26 --
Two-Tiered Approach 27 --
Specialty Navigation 28 --
Deutsche Bank: More Than a Pretty Interface 32 --
Site Trees and Sketches 33 --
Splash Page 33 --
Training Portal 34 --
Viewing Course Options 35 --
Learning About a Course 35 --
RGA Tech: Three Sites in One 36 --
Ultimate Test 37 --
Chapter 3 Creating Web Graphics 39 --
Color on the Web 39 --
Bit Depth 40 --
Dithering 41 --
Adaptive Palette 42 --
File Formats 42 --
GIF 42 --
JPEG 45 --
PNG and SVG 47 --
How to Choose Formats 47 --
Antialiasing 48 --
Platform Gamma Differences 49 --
How Big Is Too Big? 50 --
Image Slicing 50 --
Batch Processing 51 --
Chapter 4 Basic HTML as a Design Tool 53 --
Do I Really Have To? 54 --
Workflow Organization 55 --
File and Folder Hierarchy 56 --
Naming Conventions and Consistency 57 --
Getting into the Code 57 --
Cleanliness Is Next To ... 58 --
What Every Web Page Needs 58 --
<Body> Attributes 59 --
Color 60 --
Essential Text Tags 62 --
<Hn> 62 --
<Basefont Size> 62 --
<Font Face> 62 --
Formatting Text 63 --
Lists 65 --
HTML Text Versus GIF Text 66 --
Link Me Up 66 --
Absolute Versus Relative URLs 67 --
Working with Images and HTML 68 --
Please Leave the Lights On! 69 --
Working with Nothing to Design the Page 70 --
Using the Lowsrc Tag 71 --
Image Maps 73 --
Setting the Table 75 --
Frames 77 --
Commenting about <!--
Comment Tags --> 78 --
Metatags 80 --
<The End> 80 --
And in the End ... 81 --
Chapter 5 Dynamic HTML As a Design Tool 83 --
Good News 84 --
Bad News 85 --
Love Your Layers 86 --
Absolute Positioning 88 --
Take a Closer Look 89 --
Wysiwyg Dhtml? 90 --
Advice for Dhtml Aspirants 91 --
Chapter 6 Constructing Pages Using Tables 93 --
Brett Waxes Tables 94 --
Making Graphics That Stretch 96 --
Expanding Line 98 --
Aligning the Buttons 99 --
Expanding Title Bar 100 --
Constructing Complex Page Designs 102 --
Table 1 Green Buttons 104 --
Table 2 Red Buttons and Text 105 --
Nested, Floating Tables of the Gray Sidebar 106 --
Thinking in Tables 107 --
Chapter 7 Designing Type for the Web 109 --
Why CSS? 110 --
Specifying Typefaces 112 --
Sizing Up the Situation 112 --
Leading 114 --
Embedded Versus External Style Sheets 114 --
Structure or Display? 115 --
No-Fault CSS 115 --
CSS on Computer Alternatives 116 --
Oldies, Some Goodies 117 --
Who Cares About Type? 118 --
Chapter 8 Creating Rollovers With Javascript 121 --
Neil Welcomes You to Rollovers 122 --
Mouse Over and Out 123 --
Giving JavaScript the Gas 124 --
Preloading the Images 124 --
Creating the Rollovers 126 --
Power of Functions 127 --
Rolling Image Maps 128 --
Rollover Functions 129 --
Scripting the Image Map 130 --
Advanced Rollovers 131 --
Double-Swap Function 131 --
Double-Image Swap 132 --
Making Animated Rollovers 133 --
Random Rollover Notes 133 --
Mi Coda Es Su Coda 134 --
Part II Specific Applications 135 --
Chapter 9 Site Management and Workflow Techniques 137 --
What It Means to Produce 139 --
Five Phases of Web Design Workflow 140 --
Phase 1 Site Definition 140 --
Frasier's Cranium 141 --
NW Federal Credit Union 142 --
Phase 24 Developing Site Structure 143 --
Rosie O'Donnell Show 144 --
Go West with Lewis and Clark 145 --
Phase 3 Interface Design and Production 146 --
Expedition '95 147 --
UCSC NetTrail 149 --
Phase 4 Technical Engineering 151 --
Virtual Lot 152 --
Phase 5 Publishing and Marketing 153 --
Chapter 10 Creating Database-Driven Sites 155 --
What Is a Database? 156 --
Workflow 157 --
Documents Are Key to Success 158 --
Templates 160 --
User Needs 164 --
Talking on Air 165 --
Ingram Micro 166 --
Keep It Simple, Not Stupid 167 --
Chapter 11 Gif Animation 169 --
Evaluate Potential 170 --
Simple Is Better 171 --
Tween Idol 172 --
File Size and Playback Speeds 174 --
Frame Rates and Looping 175 --
Image Slicing 175 --
From GIF to .SWF 177 --
GIF Animation Workhorse 179 --
Chapter 12 Flash Animation and Interactivity 181 --
Good Things and Small Packages 183 --
Interactivity 184 --
When Not to Use Flash 185 --
Flash and Frames 186 --
Layer It On 187 --
Faking 3D Flash 188 --
Sound Off 190 --
Business Sense 191 --
Chapter 13 Films and Video on the Web 193 --
Small Screen, Huge Audience 194 --
Now Showing 196 --
Using QuickTime 196 --
Using Streaming Video 197 --
Choosing the Right Format 197 --
From Celluloid to Bits and Bytes 198 --
Capture 198 --
Cleanup 199 --
Settings for QuickTime 200 --
HTML for QuickTime 201 --
Behind the Scenes 202 --
Streaming Video 203 --
Serving Streaming Video 204 --
From Nickelodeon to Multiplex 205 --
In Honor of Robert Wise 206 --
Using JavaScript 206 --
Finally, with or Without Butter? 206 --
Chapter 14 Immersive Online Imaging 209 --
Immersive Imaging Flavors 212 --
Interactive Panoramas 213 --
Interactive Object Movies 218 --
Immersive Photo Studio 223 --
After the Shoot 224 --
VR Photography on the Web 228 --
Embedding VR Photography with HTML 229 --
Chapter 15 Announcing Your Web Site 233 --
<META> Tags and Search Engines 234 --
Submitting to the Directories 237 --
Tiptoe Through the Yahoo 238 --
Search Engine Submission 240 --
Industry-Specific Directories 240 --
Putting a Face with a Name 241 --
Promoting Outside the Box 242 --
Speaking to the Zines 244 --
Giving People a Reason to Stop By 246 --
Bringing New Attention to an Old Site 247 --
Do It Right, Do It Yourself 248.
Responsibility: Deke McClelland, Katrin Eismann, and Terri Stone.
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