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Web marketing for dummies

Author: Jan Zimmerman
Publisher: Hoboken, NJ : Wiley, ©2007.
Series: --For dummies.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Provides the know how for creating a solid Web marketing plan, from building a user friendly site that draws attention to closing a sale on your site. This guide leverages your offline knowledge of  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jan Zimmerman
ISBN: 9780470049822 0470049820
OCLC Number: 84843367
Notes: Includes index.
Description: xx, 388 pages : illustrations ; 24 cm.
Contents: Introduction --
Part I: Getting going with online marketing --
Part II: Building a marketing-effective web site --
Part III: Exploring online marketing basics --
Part IV: Spending online marketing dollars --
Part V: Maximizing your web success --
Part VI: The part of tens.
Series Title: --For dummies.
Responsibility: by Jan Zimmerman.
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