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Web word wizardry : a guide to writing for the Web and intranet

Author: Rachel McAlpine
Publisher: Berkeley, Calif. : Ten Speed Press, ©2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Provides advice on writing readable, usable, accessible, and credible content for the Web and Intranet, covering topics including keywords, cookies, and spam.
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Genre/Form: Style manuals
Document Type: Book
All Authors / Contributors: Rachel McAlpine
ISBN: 1580082238 9781580082235
OCLC Number: 48092097
Notes: Rachel McAlpine is a New Zealand author.
Originally published: Wellington, N.Z. : Corporate Communications, 1999.
"A Kirsty Melville book"--Title page verso.
Includes index.
Description: 264 pages : illustrations ; 21 cm
Contents: Unleash the power of words --
Think Web --
Before you start writing --
Write expressly for the Web --
Write for skim-reading --
Write for the world --
But is it legible? --
Ins and outs of ezines --
Writing for an intranet --
Form and function --
The fine art of writing alt-text --
How to make people trust you --
The quest for top ten ranking --
From keywords to titles --
The irresistible description --
The pros and cons of doorway pages --
Optimizing Web sites for search engines --
A Web site that gets results --
Magic and math --
Joy of Web.
Responsibility: Rachel McAlpine.

Abstract:

Provides advice on writing readable, usable, accessible, and credible content for the Web and Intranet, covering topics including keywords, cookies, and spam.

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