skip to content
Web words that work : writing online copy that sells Preview this item
ClosePreview this item
Checking...

Web words that work : writing online copy that sells

Author: Michael Miller
Publisher: Indianapolis, Indiana. : Que Publishing, [2013] ©2013
Edition/Format:   Print book : EnglishView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Michael Miller
ISBN: 9780789750594 0789750597
OCLC Number: 816159590
Notes: Includes index.
Description: xvi, 283 pages ; 23 cm
Contents: Introduction --
Part one: Online copywriting 101. (1. What's different about writing online copy? ; 2. Punctuation, grammar and other rules to live by ; 3. Conveying confusing content, clearly ; 4. Keeping it short and simple ; 5. Organizing your content ; 6. Firing up your readers ; 7. Finding your voice ; 8. Incorporating visuals ; 9. Utilizing links and outside content ; 10. Optimizing your copy for Web search) --
Part two: Writing for different vehicles. (11. Writing Web pages ; 12. Writing online articles ; 13. Writing blog posts ; 14. Writing social media updates ; 15. Writing email newsletters and promotions ; 16. Writing online ads ; 17. Writing online press releases ; 18. Writing online help and FAQs ; 19. Writing Web interfaces ; 20. Writing for mobile devices). Part three: Getting it done. (21. Determining the right delivery format ; 22. Dealing with Web page design ; 23. Working with technical and design staff ; 24. The final word: Think like the reader) --
Part four: Appendices. (Appendix: 200 Web words that work).
Responsibility: Michael Miller.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/816159590> # Web words that work : writing online copy that sells
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "816159590" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/inu> ;
    schema:about <http://id.worldcat.org/fast/1748332> ; # Webometrics
    schema:about <http://experiment.worldcat.org/entity/work/data/1178144893#Topic/advertising_copy> ; # Advertising copy
    schema:about <http://experiment.worldcat.org/entity/work/data/1178144893#Topic/web_sites> ; # Web sites
    schema:about <http://dewey.info/class/808.066659/e23/> ;
    schema:about <http://id.worldcat.org/fast/1748390> ; # Online authorship
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://viaf.org/viaf/18369810> ; # Michael Miller
    schema:datePublished "2013" ;
    schema:description "Part three: Getting it done. (21. Determining the right delivery format ; 22. Dealing with Web page design ; 23. Working with technical and design staff ; 24. The final word: Think like the reader) -- Part four: Appendices. (Appendix: 200 Web words that work)."@en ;
    schema:description "Introduction -- Part one: Online copywriting 101. (1. What's different about writing online copy? ; 2. Punctuation, grammar and other rules to live by ; 3. Conveying confusing content, clearly ; 4. Keeping it short and simple ; 5. Organizing your content ; 6. Firing up your readers ; 7. Finding your voice ; 8. Incorporating visuals ; 9. Utilizing links and outside content ; 10. Optimizing your copy for Web search) -- Part two: Writing for different vehicles. (11. Writing Web pages ; 12. Writing online articles ; 13. Writing blog posts ; 14. Writing social media updates ; 15. Writing email newsletters and promotions ; 16. Writing online ads ; 17. Writing online press releases ; 18. Writing online help and FAQs ; 19. Writing Web interfaces ; 20. Writing for mobile devices)."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1178144893> ;
    schema:inLanguage "en" ;
    schema:name "Web words that work : writing online copy that sells"@en ;
    schema:productID "816159590" ;
    schema:workExample <http://worldcat.org/isbn/9780789750594> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB2A9251> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/816159590> ;
    .


Related Entities

<http://id.worldcat.org/fast/1748332> # Webometrics
    a schema:Intangible ;
    schema:name "Webometrics"@en ;
    .

<http://id.worldcat.org/fast/1748390> # Online authorship
    a schema:Intangible ;
    schema:name "Online authorship"@en ;
    .

<http://viaf.org/viaf/18369810> # Michael Miller
    a schema:Person ;
    schema:birthDate "1958" ;
    schema:familyName "Miller" ;
    schema:givenName "Michael" ;
    schema:name "Michael Miller" ;
    .

<http://worldcat.org/isbn/9780789750594>
    a schema:ProductModel ;
    schema:isbn "0789750597" ;
    schema:isbn "9780789750594" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.