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Webanalyse : des données à l'action

Author: Antoine Denoix
Publisher: Paris : Dunod, DL 2013
Series: Tendances marketing
Edition/Format:   Print book : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: Antoine Denoix
ISBN: 9782100582273 2100582275
OCLC Number: 858205154
Notes: Glossaire. Index.
Description: 1 vol. (XIV-206 p.) : ill., graph. ; 21 cm.
Series Title: Tendances marketing
Responsibility: Antoine Denoix.
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Primary Entity

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   schema:about <http://experiment.worldcat.org/entity/work/data/1347937130#Topic/web_evaluation> ; # Web--Évaluation
   schema:about <http://experiment.worldcat.org/entity/work/data/1347937130#Topic/sites_web_evaluation> ; # Sites Web--Évaluation
   schema:about <http://id.worldcat.org/fast/977272> ; # Internet marketing
   schema:about <http://dewey.info/class/658.800/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1347937130#Topic/marketing_digital> ; # Marketing digital
   schema:about <http://experiment.worldcat.org/entity/work/data/1347937130#Topic/mass_media_audiences_evaluation> ; # Mass media--Audiences--Evaluation
   schema:about <http://id.worldcat.org/fast/1173271> ; # Web usage mining
   schema:about <http://id.loc.gov/authorities/subjects/sh95005028> ; # Internet marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/1347937130#Topic/web_usage_mining> ; # Web usage mining
   schema:about <http://experiment.worldcat.org/entity/work/data/1347937130#Topic/medias_publics_evaluation> ; # Médias--Publics--Évaluation
   schema:about <http://experiment.worldcat.org/entity/work/data/1347937130#Topic/sites_web> ; # Sites Web
   schema:about <http://id.worldcat.org/fast/1173259> ; # Web sites--Evaluation
   schema:about <http://experiment.worldcat.org/entity/work/data/1347937130#Topic/web_sites_evaluation> ; # Web sites--Evaluation
   schema:about <http://id.loc.gov/authorities/subjects/sh00009186> ; # Web usage mining
   schema:about <http://experiment.worldcat.org/entity/work/data/1347937130#Topic/marketing_sur_internet> ; # Marketing sur Internet
   schema:about <http://experiment.worldcat.org/entity/work/data/1347937130#Topic/sites_internet_audience> ; # Sites Internet - Audience
   schema:about <http://experiment.worldcat.org/entity/work/data/1347937130#Topic/analyse_des_donnees> ; # Analyse des données
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