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Webmarketing : définir, mettre en pratique et optimiser sa stratégie 2.0

Author: Guillaume Eouzan
Publisher: Herblain : Éd. ENI, cop. 2012.
Series: Marketing book
Edition/Format:   Print book : FrenchView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Guillaume Eouzan
ISBN: 9782746076426 274607642X
OCLC Number: 826755526
Notes: Notice réd. d'après la couv.
Index.
Description: 1 vol. (282 p.) : graph., ill. ; 21 cm.
Contents: Pourquoi intégrer Internet à sa stratégie d'entreprise. Stratégie de communication. Stratégie de référencement. Stratégie de liens sponsorisés. Stratégie Social Media. Stratégie e-mailing --
Newsletter. Affiliation. Google Analytics. Veille et e-réputation. Go to e-market.
Series Title: Marketing book
Responsibility: Guillaume Eouzan.
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Primary Entity

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