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Weird ideas that work : how to build a creative company

Author: Robert I Sutton
Publisher: New York : Free Press, 2007.
Edition/Format:   Print book : English : 1st Free Press trade pbk. edView all editions and formats
Summary:

Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider  Read more...

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Document Type: Book
All Authors / Contributors: Robert I Sutton
ISBN: 0743227883 9780743227889 9780743212120 0743212126
OCLC Number: 731511324
Notes: Previously published as: Weird ideas that work : 11 1/2 practices for promoting, managing, and sustaining innovation, 2002.
Description: 232 Seiten : Illustrationen
Responsibility: Robert I. Sutton.

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David Kelley founder and chairman of IDEO When I heard Sutton's weird ideas for the first time, I thought he was really nuts. Then, I started trying some of them around our firm, like hiring people Read more...

 
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