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Werbung : eine Einführung

Author: Günter Schweiger; Gertraud Schrattenecker; Uni-Taschenbücher GmbH
Publisher: Konstanz UVK Verlagsgesellschaft mbH München UVK/Lucius [2017] [2017]
Series: utb, 1370 : Betriebswirtschaftslehre
Edition/Format:   Print book : German : 9., überarbeitete und erweiterte AuflageView all editions and formats
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Genre/Form: Einführung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Günter Schweiger; Gertraud Schrattenecker; Uni-Taschenbücher GmbH
ISBN: 9783825247126 3825247120
OCLC Number: 959668837
Accession No: (DE-604)BV043799287
Notes: Erschienen im September 2016.
Description: X, 453 Seiten : Illustrationen, Diagramme
Series Title: utb, 1370 : Betriebswirtschaftslehre
Responsibility: Günter Schweiger, Gertraud Schrattenecker.
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