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What Americans really want-- really : the truth about our hopes, dreams, and fears

Author: Frank I Luntz
Publisher: [New York] : Hyperion, [2009]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Luntz, Frank I.
What Americans really want ... really
(DLC) 2009023228
(OCoLC)310399106
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Frank I Luntz
ISBN: 9781401394783 1401394787 9781401326043 1401326048 9780316372947 0316372943
OCLC Number: 503452339
Description: 1 online resource (324 pages)
Contents: Preface: 75 steps --
Introduction : do you really know what Americans really think? --
I can see clearly now : what Americans really want in their daily lives --
Don't stop until you get enough : the five things that matter most --
I can't get no satisfaction : the jobs Americans really want --
The buck stops here : what we really want from government --
God help us : what we really want from religion --
Living at the speed of life : the 2020 generation --
Hope I die before I get old : what we really want out of retirement --
Conclusion : what Americans really need right now --
Appendix: The What Americans really want--
really survey results.
Responsibility: Frank I. Luntz.
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Abstract:

The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.

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